Challenge
Design a showcase website capable of intercepting visits, engaging, modern and attractive
Result
Website, Visual design
Client:
Imballi SpA
SDGs
Imballi s.p.a. is one of the largest and most well-known Italian producers of packaging, displays, and other cardboard systems. The company decided to revamp its website with the goal of improving its online presence and attracting the attention of new potential customers, while also updating the visual design to complement the new corporate logo, which was recently redesigned.
The HENRY & CO. team initially conducted a trend analysis in web design while also studying competitor websites.
Based on this analysis, the team defined a visual strategy that could highlight the company’s cardboard products, overlaying iconic products from the company’s categories on colored backgrounds matching the shades of the company’s logo. This choice helps create an immediate visual connection between the brand and the site’s visitors, further strengthening the brand image.
The recurring theme throughout the website is “contrast of opposites”: the difference between non-color (white) and color, large and small text bodies, material and digital, orthogonal and diagonal lines create a striking and engaging visual interplay that simplifies reading the site’s hierarchy.
To highlight the product, HENRY & CO. developed a visual language that is both pop and simple and clean.
The product, shown imperatively in white, takes center stage and is depicted from a fixed 3/4 perspective, which accentuates its volume and, consequently, its three-dimensionality.
The background, echoing various colors from the company’s logo, serves as a frame for the subject and takes on elemental characteristics like the paper’s material grain.
In conclusion, HENRY & CO. produced the company’s institutional video, taking care of the script, storytelling, filming, and editing.
The result is a video that explores all the company’s departments and facilities, highlighting the human aspect, which is always placed at the center of the scene.