Marketing & Communication
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Reach the hearts of people with valuable content and storytelling, focused on green marketing and sustainable communication.
Green marketing: communicate your business sustainably
Green marketing techniques allow you to communicate your business effectively, reaching the hearts of people with a clear, simple, and sincere message. Customers no longer just seek a solution, but rather an ally, a symbol that reflects their values, ideas, and experiences.
Building trust becomes fundamental. By adopting sustainable communication, you can promote your business by aligning your communications with the values of your stakeholders.
Marketing and Communication Services
Integrate valuable content and storytelling into a marketing strategy. Boost your business positioning and distinguish yourself by creating an active and cohesive community.
Incorporate press office and PR activities into your communication strategy to increase your company’s value and credibility.
Manage corporate communication across different social channels in an integrated way. Effectively establish a relationship between brand and client to achieve predefined goals and KPIs.
The Benefits of Green Marketing for Companies
In saturated market contexts, promoting your brand becomes essential.
Green marketing strategies offer differentiation from competitors by promoting advocacy and a more mindful consumption. Sustainable marketing relies on transparent communication, with Corporate Social Responsibility (CSR) at its core—a commitment that profoundly reshapes a company’s vision and mission, ensuring various advantages. Specifically, promoting sustainability allows you to champion mindful consumption practices, building a solid and credible image for yourself that may even justify a potential premium price.
HENRY & CO. offers realistic and integral green marketing strategies. The creative approach is based on Circular Design Thinking, a methodology that finds effective solutions aligned with market needs and company values.
To get noticed with the right communication, start here:
The Method
Strategic design and regenerative design united and at the service of sustainable innovation.Discover Circular Design Thinking: the methodology behind the sustainable transformation of your company.
Discover the Method ⟶
Circular Design Thinking: a methodology for sustainability
FAQ
Promoting sustainable marketing means adopting a responsible approach to production and paying attention to the impact a business can have on the environment and the society in which it operates.
To communicate sustainability, you need to transparently declare the impacts your business has on the ecosystem and people. The statements must be demonstrable and consistent with the value system of the brand, consumers, and stakeholders in general, avoiding greenwashing and social washing.
Search Engine Optimization (SEO) refers to the strategies and practices designed to increase the organic (non-paid) visibility of a website by improving its ranking in the results of major search engines. With effective SEO, when users type in keywords related to your business, your website will appear in the top SERPs (Search Engine Result Pages) of the most popular search engines, providing increased visibility and a competitive advantage.
The term advocacy refers to the actions through which a subject, be it a consumer or stakeholder, becomes a promoter and actively supports the causes advocated by a business. Advocacy is rooted in trust and the sharing of ideals between the brand and consumer.
Corporate Social Responsibility (CSR) includes all initiatives aimed at reconciling a company’s profit goals with attention to environmental and social concerns, aligning its operations with tangible actions in terms of social and environmental sustainability.