Challenge
Manage the online presence of Takt Marble by highlighting the brand's strengths: relationship, professionalism, and exclusivity
Result
Photoshooting, Landing page and Social media management
Client:
Takt Marble
SDGs
Takt Marble is a design, procurement, processing, and installation of marble and other noble materials company. Takt Marble acts as a unique point of contact for clients, contractors, interior designers, and architects, guiding them step by step through all the design phases required for prestigious projects, both residential and contract.
The social media management strategy adopted by HENRY & CO. focused on the figure of Laura as a leader and successful woman in the sector. Laura represents the essence of Takt Marble and was presented as an inspiring and charismatic leader through the company’s social channels.
Her experience and entrepreneurial vision were emphasized to instill confidence and authority among followers and potential clients. Laura’s online presence was crafted in such a way as to highlight her leadership and passion for the marble industry.
Additionally, the editorial plan dedicated a specific section to the textures of the materials offered by Takt Marble, as well as the artisanal work and machinery used. Through detailed photos and descriptions, it was possible to showcase the various material textures, the processing phases, and the machines used by Takt, allowing followers to appreciate the value and expertise of the company in the marble industry.
HENRY & CO. also created a dedicated landing page to present the new Takt Marble showroom. The new showroom offers clients a unique and engaging experience, enveloping them in a refined yet highly functional space.
Located in a strategic position in the center of Verona, just steps away from Piazza Erbe, this exhibition space combines aesthetics and service thanks to a large area dedicated to material displays and a private section for reserved project consultations.
The landing page was designed with a modern and captivating layout, aligned with the style adopted on the company website. The use of high-quality images showcasing the interior of the new showroom, the products on display, and the spaces creates a strong and immediate visual impact. The descriptive text of the landing page was crafted to present the new showroom as a unique space, where the beauty of marble merges with contemporary design.
To uniquely capture each editorial thread, a multi-day photoshoot in various locations was organized. During the shoot, the places, subjects, and compositions were carefully planned to best represent the key elements of Takt Marble. The people who work behind the large engine of Takt were involved, allowing the human aspect and teamwork within the company to be revealed.
The photos were taken using lighting and settings that enhance the beauty of the materials, textures, and artisanal craftsmanship. Post-production techniques were also used to ensure a professional look and aesthetic coherence despite the vast variety of environments and contexts.
