Nuhü: New York dresses in the colors of sustainability

Reduction | Branding | Startup

Challenge

Designing the brand identity for the U.S. sustainable clothing startup Nuhü.

Result

New coordinated image for the U.S. sustainable clothing startup Nuhü.

Client

Nuhü

SDGs

Nuhü is a New York-based clothing startup that combines its love for New York, sustainability, and color to offer responsible loungewear inspired by the hues of urban life.

At the heart of Nuhü’s philosophy are sustainability practices and concepts such as 100% organic cotton, ecological dyes, use of recycled fabrics, and eco-friendly packaging.

HENRY & CO. has absorbed all these practices to design a strongly fashion-oriented coordinated image with a focus on the city, developing the logo by following the verticality of New York and discarding the use of color to highlight the tones of the garments.