Brief
The company's goal was to expand its offerings through a brand stretching that included furniture, fashion, and living areas.
Company
Steelwood Concept was founded in 2011 as a home and office furniture company, distinguished by the use of wood and metal as materials.
Year: 2014/2015
Client: Steelwood Concept
Website: steelwoodconcept.com
The Project
the project is divided into three main phases
1
bringing together under one brand three sectors (furniture, fashion, and living) unrelated to each other
2
a style office that coordinates the new collections for furniture and fashion to maintain a consistent company image
3
temporary stores in containers where everything displayed inside is for sale, including the structure
Steelwood Concept Furniture
the phases of the project included the restyling of the furniture line,
the design of new products, and a selection of quality materials
Steelwood Concept Fashion
under the creative direction of Henry&co and the collaboration of industry experts,
the first Steelwood Concept Men's/Women's collection was born, for which the sample collection was made
