Challenge
Designing the brand identity for Loved by Skin, an American startup providing inclusive skincare products
Result
Brand identity
Client:
Loved by Skin
SDGs
Loved by Skin is an American startup providing inclusive skincare products.
The main objective of the design was to convey the concept of love and acceptance for the skin of every individual, while promoting self-determination and body appreciation. The final result is a logo, a payoff, and a color combination that perfectly capture the essence and values of Loved by Skin.
The logo design was at the heart of building the Brand Identity for Loved by Skin. The logo consists of the name “Loved by Skin” written in a thin, elegant sans serif font.
This typographic choice conveys a sense of refinement and modernity, highlighting attention to detail and commitment to elegance in the skincare industry.
Above the text, in the center of focus, we find the brand’s distinctive symbol: a circle inside which two stylized leaves intersect.
This symbol represents the connection between the human species and nature, evoking the ingredients used in Loved by Skin products.
The chosen payoff is “Your body your world“, playing on the concept of body acceptance and self-determination.
This short phrase captures the essence and philosophy of Loved by Skin, emphasizing how each individual has the right to care for their body and express their beauty in a unique and unrepeatable way.
The payoff thus invites people to explore and celebrate their skin, encouraging self-esteem and personal empowerment.
As for the color selection, HENRY & CO. opted for a palette that reflects the different skin tones.
This color choice is crucial for communicating the inclusivity and diversity that characterizes the brand. The selected color range includes shades ranging from lighter to darker, thus representing a wide array of skin tones.
This color choice demonstrates Loved by Skin’s commitment to providing products and solutions that address the needs of every individual, regardless of skin color.
