Liquid Trajectories: website for the awareness project by Federica Brignone

Branding

Challenge

Designing the website for the environmental awareness project "Liquid Trajectories" promoted by Federica Brignone

Result

Website of the project Liquid Trajectories

Client

Mancini group

SDGs


“Liquid Trajectories” is the environmental sustainability project devised by Mancini Group for Federica Brignone. It aims to raise public awareness and educate citizens and communities on issues related to the protection of the environment and water in all its forms through the image and media exposure of Federica, an international ski champion.


HENRY & CO. designed the new website for “Liquid Trajectories,” placing images at the forefront of the various “trajectories,” meaning the awareness initiatives carried out annually by Federica and documented through a series of photographic shots. In particular, the first trajectory saw collaboration with renowned photographer Giuseppe La Spada, one of the most interesting artists on the international scene.

By addressing each year different aspects of environmental and water conservation in all its forms, HENRY & CO. was able to design a narrative homepage based on the same trajectories. The result is an educational and emotional journey that accompanies the visitor through the water cycle, from the peaks of glaciers to the depths of the oceans.