Art direction, web and communication for eco-sustainable water-based paints

D’AQUA is the brand of Sirca S.p.A. dedicated to the “Do It Yourself” market. D’AQUA offers a complete line of strictly water-based products intended for painting, restoring, and maintaining wood and metal.

HENRY & CO. has designed the website for the new brand of Sirca D’AQUA with particular attention to navigability and user interaction.

As it is a brand dedicated to DIY (acronym for “Do It Yourself”), HENRY & CO. has created a familiar and highly navigable website, suitable even for the less experienced user, thanks to simple and direct information and a simplified interface.

In line with the website’s SEO positioning strategy, the HENRY & CO. team created an informative blog full of tutorials, instructions, tips, and much more.

The blog, in addition to serving as a guide for hobbyists, strengthens the SEO activity by positioning the website on industry keywords, improving search performance, and thus the overall brand visibility. HENRY & CO. took care of preparing an editorial plan, creating content, and photographing in the field.

To enrich the D’AQUA brand identity, HENRY & CO. focused on artistic direction, creating a tailor-made photo shoot, carefully studying themes, subjects, and visual elements. The result is an image that represents the brand, its added value, its target, and its usage, projecting the D’AQUA cans into a familiar, serene, and reassuring DIY context.

The support activity for D’AQUA was not limited to backend work but saw HENRY & CO. at the forefront in documenting and promoting the initiatives carried out by the brand.

In particular, HENRY & CO. participated in the 5th edition of ColorAid, an ethical construction project sponsored by the Municipality of Milan, which saw D’AQUA water-based paints used in the renovation and chromatic redesign of the Mini Hub Ortles, a residential facility adjacent to Casa Enzo Jannacci, recognized as the largest and oldest public accommodation in Europe.

As with the initiatives and events, HENRY & CO. documented various restoration activities by gathering material for the D’AQUA blog. From furniture restoration to bee hives, HENRY & CO. created original photographic documentaries that enriched the tutorials with real, tested product usage experiences.

Alongside the activities listed, HENRY & CO. followed the company’s communication on its social channels. The SEO strategy supported by a calibrated and constant social communication activity led to the creation, in a short time, of a substantial base of followers.