Long life to cardboard packaging: HENRY & CO. for Mielizia
Reuse | Branding | Marketing & communication
Challenge
Design new uses for the shipping packaging and promote the launch of the new gift boxes.
Result
Special reuse project for shipping packaging and social video campaign for the launch and promotion of the gift boxes.
Client
Mielizia - Conapi
SDGs
Mielizia is the historical brand of the CONAPI beekeepers, the National Consortium of Beekeepers, the big cooperative enterprise of Italian honey producers, which holds the title of the largest organic honey producer in Europe.
The goal of Mielizia is to protect the well-being of bees and to enhance the products of beekeepers, their productions, and the entire Italian supply chain.
Mielizia contacted HENRY & CO. for the realization of a special project to reuse the gift boxes, through a specially designed cardboard packaging, and a social video campaign for their launch.
Packaging represents the first interaction with the product, the first message every company sends to its audience. For this reason, Mielizia challenged HENRY & CO. to find new uses for its shipping box.
By studying the possible combinations between internal dividers and walls, HENRY & CO. developed 3 different reuse options to transform the shipping box respectively into a bee, a desk organizer, and a beehive-shaped lampshade, making the cardboard packaging easily reusable.
For the launch of the new BIO gift boxes signed by Mielizia, the company contacted HENRY & CO. for the realization of video ads dedicated to social media. To highlight the authenticity and naturalness of Mielizia products, HENRY & CO. decided to develop a pair of stop-motion video ads.