Neuromarketing and visual storytelling
According to neuromarketing, of all the five senses we are equipped with, sight is undoubtedly the main one. 90% of the stimuli we encounter daily are visual in nature and reach the center of our brain even before being recognized¹.
Thus, sight is the first undisputed communication tool, capable of speaking to stakeholders and potential customers by stimulating the subconscious and their selective attention.
Adopting a visual form of storytelling therefore allows the values of corporate sustainability to be conveyed immediately and effectively, speaking directly to the hearts of customers to intrigue, persuade, and retain them.
Operational steps
HENRY & CO.’s recipe for achieving sustainable results.
- Brand values
- Personas definition
- Market research
- Market analysis
- Visual design concept
- Visual design development
- Launch and update
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Discover how we create products, environments, services, and experiences through the methodology of Circular Design Thinking.