Startup

Launch a sustainable startup

Create your startup by using circular business models and sustainability principles.

Lay the foundations of your sustainable startup

The success of a startup is the result of a sustainable business model in both economic, social, and environmental terms. Research, strategy, design, and marketing are fundamental ingredients for the launch of your sustainable startup and knowing how to make the best use of them guarantees success and prosperity for your business.

Mission and vision lay solid foundations on which to build a sustainable startup, while generating circularity and sustainability scenarios allows broadening business opportunities with innovative, unexpected models—highly competitive and easily fundable.

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Launch your sustainable startup with HENRY & CO.

HENRY & CO. supports the launch of sustainable startups thanks to Circular Design Thinking. This methodology adapts to the entire startup ecosystem, from seed to global scale, allowing new entrepreneurs to define the market, develop new sustainable business models, and shape their ideas into products, services, and experiences tailored to customers’ needs and desires.

Circular Design Thinking also allows for defining precise growth plans and KPIs useful for formulating projections and pitches to facilitate the promotion and funding of a new business. Navigate new blue oceans with HENRY & CO.

Operational steps

HENRY & CO.’s recipe for achieving sustainable results.

  • Mission & Vision definition
  • Market research and analysis
  • Creation of circularity and sustainability scenarios
  • Development of business model canvas
  • Brand design
  • Product/service design
  • Marketing and communication strategy development
  • Launch

Contatti Henry & Co.

To launch your sustainable startup, start here:

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    The method

    Strategic design and regenerative design united in service of sustainable innovation.Discover Circular Design Thinking: the method behind your company's sustainable transformation.
    Explore the method ⟶

    Circular Design Thinking: a methodology for sustainability

    FAQ

    The Business Model Canvas is a tool of Circular Design Thinking that allows you to describe and visualize the ways an organization creates, distributes, manages, and captures value. Discover all the tools of Circular Design Thinking ->

    By “scenario” we mean a projection based on market research and scientific data that allows visualizing future unexplored market opportunities.

    A startup is sustainable when it integrates circularity principles into its business model. A sustainable startup must minimize its environmental impacts as much as possible and act in full respect of people and society.

    The Blue Ocean Strategy is an economic theory according to which companies can operate in two types of markets: the red ocean and the blue ocean. The red ocean consists of the already existing market, characterized by traditional approaches and well-marked limits. It is a highly crowded sector where competitors constantly vie for position. The blue ocean, on the other hand, is an unknown, unexplored market, where innovation is the key to entrance.

    Circular Design Thinking is the strategic design methodology adopted by HENRY & CO. to pinpoint new circularity opportunities and achieve sustainable results. Learn more about the method ->