Services > Design

Sustainable Service Design

Activate sustainable services designed in a circular key. Engage your stakeholders in services designed around real needs and developed following circularity principles.

Design a unique, accessible and sustainable experience

In terms of sustainability, services, being ideally immaterial, have more advantages than products: those who base their business on the provision of a service are generally exempt from impacts and emissions related to material production, and are therefore inherently more sustainable than those whose activity is based solely on production.

With the same resources, a digital service, unlike a product, can simultaneously satisfy multiple needs, democratically redistributing the same value to a large number of people. Basing your business on services thus means embarking on the path toward sustainability. By integrating your business model with circularity principles, it is possible to achieve a highly effective and sustainable service.

progettare servizi

Sectors of intervention

Through the application of sustainable service design in these sectors, a more circular economy is promoted; waste is reduced, and conscious and responsible consumption is encouraged, contributing to the preservation of natural resources and the reduction of environmental impact.

Service design can be applied to develop sustainable rental models for a wide range of goods, such as appliances, sports equipment, clothing, and furniture. This promotes economic accessibility to goods, reduces the demand for new product production, and fosters resource sharing.
Service design can be used to create intuitive and reliable online platforms for the trading of used goods. This facilitates the meeting of buyers and sellers, promotes the reuse of products, and reduces resource consumption.
Service design can contribute to the creation of sustainable restoration and repair services, both for material goods and intangible services. This extends the useful life of goods, reduces waste, and preserves natural resources.
Through service design, it is possible to integrate repairability principles into the design of products and services. This makes it easier to maintain and repair goods, reducing the need to replace them and contributing to long-term sustainability.
Service design can be used to promote the adoption of circular economy models, which aim to maximize resource utilization and reduce waste. This includes designing services that encourage the recovery, regeneration, and recycling of materials.

Operational Steps

Identification of customer needs and behaviors through in-depth market research, to better understand the context and identify service innovation opportunities.
In-depth study of market trends, competitors, and customer needs to identify challenges and opportunities in the service field.
Ideation and development of new service solutions based on market insights and customer needs, to create innovative and differentiated experiences.
Creation of maps that represent the customer's journey through service touchpoints, with the goal of identifying strengths and weaknesses and improving the overall experience.
Detailed definition of processes, interactions, and touchpoints between staff and customers during service delivery, with the aim of improving efficiency and overall quality.
Experimentation with the new service on a sample of selected customers, to assess its effectiveness, gather feedback, and make any improvements before the full launch.
Continuous monitoring of the service and identification of improvement opportunities, through the introduction of new features or process optimization, to ensure the service stays cutting-edge.
Planning and implementation of the service launch in the market, including marketing and communication strategies, to maximize visibility and customer adoption.
Assessment of the service’s environmental impact throughout its entire lifecycle, from design to delivery and disposal, to promote sustainability and reduce overall environmental impact.
Contatti Henry & Co.

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