Pastry shop Aroma (Italy)
Sustainable brand identity for a pastry shop
Project — Sustainable brand
Sector — Local store
What to solve
Sustainably redesign the brand identity, packaging and retail design of Aroma confectionery.
How we solved
New coordinated image for the Aroma pastry shop, translating stylistic and sustainability elements into the brand, packaging and retail design.
Related UN Sustainable Goal
Bringing sustainability to pastry shops
Aroma is a confectioner’s shop that innovated the Veronese pastry shop scene with an American approach to pastry, based on extreme customisation and creative cake presentation.
HENRY & CO. redesigned every touch-point with the customer to convey all of Aroma’s passion and style with a focus on sustainability.
Brand identity minimizing the environmental impact
HENRY & CO. developed a brand identity that sums up and fully represents Aroma’s refined, original and sophisticated identity.
The sustainable intervention took the form of a study to minimise the ink used in printing while maintaining a high impact and visibility.
The team also developed the packaging with FSC paper.
Retail design based on the modularity
The geometric network that characterised the packaging design was translated into the main and characterising elements of the venue: metal structures take up the geometric pattern and transform it into functional shelves and distinctive aesthetic features.
The furniture was designed respecting the principles of modularity to reuse and rearrange the same elements in the future.
Materials from responsibly managed supply chains were also selected reusing previously used materials wherever possible to optimise the use of new raw materials.
