Challenge
Redesigning the association's identity and overhauling its website to make it more welcoming for all visitors.
Result
Starting from the previous logo and website, HENRY & CO. developed a new visual identity for the association, grounded in the idea that simplicity and clarity were key to expressing the professionalism of those involved.
Client
Association Logogenia
SDGs
The Logogenia association was founded in 2021 to protect and promote the application of the eponymous method developed and studied by linguist Bruna Radelli. Logogenia studies the language acquisition processes in deaf children and encourages the acquisition of morphology and syntax through written language. In addition to training new professionals, the association conducts research and publishes studies, promoting the method and safeguarding Logogenists at both national and international levels.
With the goal of making the discovery and understanding of the method as simple and accessible as possible, Logogenia, at the time of the association’s founding, turned to HENRY & CO. for a redesign of its brand and website.
The original logo was retouched while maintaining its full originality. The intervention improved readability, recognizability, and refined small details to make the logo adaptable to different media.
The association’s website was redesigned to make the platform welcoming and easy to use. With different types of users (teachers, Logogenists, parents, etc.), the design focused on creating simple, short, and intuitive navigation paths.
As users scroll through the website’s pages, they are guided by a series of questions, presented as titles, which direct them to various sections and help them explore different levels of depth in the topics covered. This way, it is possible to have either a more superficial browsing experience for first-time visitors or a more detailed search for professionals in the field.
The goal of the illustrated elements is to make the website a friendly and welcoming place, highlighting the discipline’s connection to the world of children without compromising the seriousness and authority of the association.
