The Human Supplement (United Kingdom)
Dietary supplement packaging for a London-based startup
Project — Eco packaging
Sector — Dietary supplement
What to solve
Designing brand identity and packaging for London-based dietary supplement startup.
How we solved
Logo, brand identity and packaging design.
Related UN Sustainable Goal
Nutritional wellness accessible to all with a new eco friendly food packaging
The Human Supplement realized how every person is lacking in some aspect of their eating life.
The founder created The Human Supplement to offer specific nutritional support and make nutritional wellness accessible to all.
Accessibility and scientificity: communicating the brand values
The brand identity created by HENRY & CO. for Human Supplement is based on the balance between an accessible component, aimed at reaching a wide and heterogeneous target, and a scientific component, aimed at emphasizing the professionalism and scientific nature of the products.
HENRY & CO. has created a minimal and high-impact logo, where man occupies a leading position and the supplement elevates him to power, recalling the scientific semantics. Everything is summarised in the payoff ‘Daily wellness’, underlining the start-up’s daily commitment to take care of people.
Starting with the minimalist line of the logo, HENRY & CO. has developed a series of textures and colour palettes to distinguish the various supplements in The Human Supplement range to simplify the product recognition.
HENRY & CO. developed a series of templates and graphic elements aimed at the social communication of the brand.
Single-material and recyclable packaging
HENRY & CO. developed an interesting example of eco friendly food packaging, opting for a white single-material bottle made of recyclable polymer. The graphics of the label marries the brand identity, integrating indications of packaging use and recycling.
