Brand awareness and sustainable brand identity
The sustainable brand identity highlights the informative aspect of the brand, emphasizing its value-based, symbolic, and emotional features. These elements allow for the evaluation of brand awareness, which is the awareness that the audience has of the company.
Designing a sustainable brand identity means shaping the customer’s brand awareness through a graphic design project that can focus and express the company’s value content for which the identity is being designed.
A sustainable brand identity will express and enhance the company’s sustainability characteristics through image and words, translating these same concepts into the very creation of the brand. Particular attention will therefore be paid to accessibility and recognizability, the amount of ink used, choice of colors, the channels through which it will be communicated, etc.
Operational steps
HENRY & CO.’s recipe for achieving sustainable results.
- Brand values
- Definition of Personas
- Market research
- Market analysis
- Logo and payoff concept design
- Logo and payoff design development
- Brand book Design
- Stationery design development
- Social media kit development
- Sustainable merchandising development
Contact us to create your new brand identity:
Discover how we create products, environments, services and experiences through the methodology of Circular Design Thinking.