Autogrill (Italy)
Brand eco-gadgets made with coffee waste
Project — Sustainable brand
Sector — Food service
What to solve
Give a new life to the coffe waste of the foodservice company Autogrill.
How we solved
Overseeing the design and creation of the new Wascoffee gadgets.
Related UN Sustainable Goal
How to communicate a... brand new material
Did you know that every year Autogrill serves more than 100 million coffees in Italy?
Thanks to the principles of the circular economy, coffee finds a second life of use, becoming a new material for everyday objects.
Wascoffee® is part of the group’s sustainability programme in an ecodesign philosophy to minimise the impact on the environment.
Wascoffee presents itself as a green material, easily disposable – representative of the 3 Rs of sustainability: Reduce, Reuse, Recycle. The mantra of Henry & CO..
Thanks to the collaboration with CMF Greentech, HENRY & CO. has been able to follow the birth and evolution of this revolutionary Made in Italy circular economy project.
