Sirca D’Aqua (Italy)
Art direction for a DIY water-based paint brand
Project — Sustainable brand
Sector — Painting
What to solve
Taking care of the art direction for the DIY water-based paint brand D’Aqua.
How we solved
Art direction, website, photos, blog, marketing and communication, social media.
Related UN Sustainable Goal
SEO and user-friendly website and blog
HENRY & CO. designed the site for the new D’Aqua brand paying particular attention to usability and user interaction.
D’Aqua provides a line of strictly water-based products suitable for wood and metal.
We created a familiar and highly navigable website, suitable even for the less experienced user thanks to simple information and interface.
In keeping with the site’s SEO positioning strategy, HENRY & CO. team created an informative blog full of tutorials, instructions, tips and more. We were responsible for drawing up an editorial plan, creating content and taking photographs in the field. HENRY & CO. also followed the company’s communication in its social media.
A 360° art directon merged in marketing activities
To enrich D’Aqua’s brand identity, HENRY & CO. took care of the art direction by creating an ad hoc photo shoot. The result is a representative shot projecting the D’Aqua cans in a familiar context.
HENRY & CO. made original photo documentaries to enrich the tutorials on the blog with real and tested product user experiences.
