Challenge
Redesign the website of the historic company specializing in professional and industrial washing products.
Outcome
New corporate website.
Client
IMESA S.p.a.
IMESA is a historic Italian company that has been producing professional and industrial washing and drying machines since 1968. IMESA contacted HENRY & CO. for the redesign of the corporate website to improve SEO and facilitate user navigation through their offerings.
HENRY & CO. redesigned the site using a systemic design approach for the navigation experience and graphic layout. Initially, the site needed to showcase the company’s core business offerings and then focus on related services. Special attention was given to the site’s architecture by optimizing SEO, thus improving visibility performance.
Visit imesa.it
To simplify user navigation and the experience on the site, HENRY & CO. synthesized the iconic elements of the offering by creating simplified and descriptive 3D models representing the product categories. In this way, user navigation barriers were removed, favoring visual communication over written communication.
As mentioned earlier, HENRY & CO. paid special attention to designing the SEO-optimized website. In this regard, several strategic decisions were made to ensure the site ranks higher in Google SERPs.
