WASCOFFEE, an example of circularity from Autogrill
Did you know that every year in Italy Autogrill serves more than 100 million coffees? And it is exactly based on these figures that Wascoffee was born. Thanks to a transformation process inspired by the principles of circular economy, coffee finds a second life becoming the base to create new everyday objects.
WASCOFFEE® is part of the Group’s sustainability program, “A-Future”, within a philosophy of ecodesign and circular economy with the goal of minimizing environmental impact and educating consumers on the concept of recovery.
WASCOFFEE is therefore presented as a green material, easily disposable and representative of the 3Rs of sustainability: Reduce, Reuse, Recycle. The mantra of Henry & CO.